In addition to Psy’s “Gangnam Style,” I saw a Chinese program in which 100 people follow the choreography of Korean singer Lim Chang Jung’s “Open the Door” behind the artist. If you want to hear more from him, he will be speaking at China Connect on March 5-6 in Paris.Ĭan you tell us how the K-pop wave has impacted China, and particularly China’s internet? In the interview below, Lee discusses K-pop’s enormous impact on the China market, its prospects for future success, and the big potential it holds for foreign investors (LVMH’s Singapore-based LG Capital has already invested in Psy’s Korean production company YG Entertainment). Known as “Q” in Hollywood and in the Korean entertainment industry (he goes by on Twitter), Lee was at the forefront in globalizing Psy’s hit song “Gangnam Style” in 2012. Lee, born in Seoul (South Korea), is the CEO and Producer of Kino33Entertainment, specializing in the film and music entertainment industries. With a mix of popular songs, choreography and comic dances, and strong visual elements in its videos, K-pop’s influence is spreading massively across the entertainment, video, cosmetics, fashion, and electronics industries in particular, and garners intense word of mouth on social networks. K-pop (Korean pop music) has taken the world by storm thanks to the phenomenon of Psy’s success, and China is no exception. Psy’s “Gangnam Style” is only one of countless Korean songs that have become pop hits in China.